Project Wonderful is an amazing way to drive traffic to your handmade business but what if you thought outside the box and came up with more targeted ads and campaigns to help your business in the LONG TERM.
For instance, say you advertise your Etsy shop. Potential buyers might click and have a look around your shop but chances are high they will not buy immediately and here’s why:
- They don’t know you/you don’t have their trust
- They may not be signed up to Etsy
- They may be overwhelmed with the variety of items
Now say you changed things up and advertised ONE item and when they clicked on your Project Wonderful ad, it went to the item they saw in the ad. It would eliminate the “overwhelmed feeling” and if they are an Etsy buyer, they may very well purchase the product.
But what you wanted to capture people who don’t know you?
Easy: send them to a place they can get to know you better and BUILD TRUST with them so in time they will want to buy your products.
Try making ads geared toward advertising your:
- Twitter Page
- Facebook Fan Page
- Giveaway
- Blog Post
- About Me Page
- Helpful Tutorial
- Youtube Video
You can spend just 30 cents a day and find new blog subscribers or facebook fans by simply driving traffic to a spot that you can let people see YOU.
Not sure how to use Project Wonderful? Here’s a simple How-To Video:
